In addition to naming rights for the team house, Rocket Mortgage will receive prominent logo placements on the 100 Thieves team jersey and integration in its social and digital media channels. The house enables 100 Thieves’ athletes to focus on developing their skills, while providing direct access to any resource necessary to ensure the team’s success, including sports psychologists, analysts, nutritionists and personal trainers. The Rocket Mortgage Team House is located in Venice, California and features more than 6,000 square feet of pure gaming nirvana. As the nation’s largest FinTech lender, and the creator of the first ever completely online mortgage experience, we are aligning our brand with a subculture that embodies what we stand for as a company – industry disrupting and groundbreaking innovation.” “Quicken Loans is looking forward to joining 100 Thieves and the team’s tech savvy fans for an exciting year of gameplay. “Home is at the heart of everything we do in our lives, whether that is welcoming a new member to the family, or providing the best training house on the planet for some of the most elite athletes in esports today,” said Jay Farner, Quicken Loans CEO. By teaming up with 100 Thieves, the company has aligned with an emerging force in gaming, and launched itself into a place of prominence among this rapidly expanding community. This partnership marks Rocket Mortgages’ first entry into esports.
As part of the collaboration, 100 Thieves’ League of Legends (LoL) players and staff will live and train in the Rocket Mortgage Team House – a luxury home in California designed from the ground-up to meet the unique needs of world-class esport athletes. DETROIT, Janu– 100 Thieves, one of the most recognizable franchises in esports gaming, today announced a historic partnership with Rocket Mortgage by Quicken Loans, the first end-to-end completely customizable online and on-demand mortgage experience.
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